Chip Neiman

During his run for the Wyoming House of Representative, Chip Neiman hired A2P to manage the digital strategy for his insurgency campaign in the GOP primary. Up against fierce competition, his opponent was a four term incumbent, the majority whip in the WY House of Representatives, and had defeated his last primary opponent with 70% of the vote. Understandably, Neiman was considered the underdog and would need an innovative and multifaceted campaign to beat the odds and unseat the incumbent.

A2P identified key issues within the district electorate, modeling those issues within demographic profiles and building out a digital presence to showcase Neiman as a clear-eyed, local solution for the district. This compared well to his opponent whom many voters reported seeing more on TV in the state capitol than visiting with his constituents. In addition to delivering on the digital strategy, the A2P team bolstered Neiman’s efforts by helping prepare the candidate for debates, reinforcing field efforts, and worked alongside the campaign’s print outreach to ensure all voters were reached by Neiman’s message. Through a combination of display, search engine, social media, and text message advertising, A2P created multiple opportunities for district voters to engage Neiman on the issues they cared about most.

Despite his primary opponent’s massive budget, statewide party leadership support, and celebrity endorsements, Neiman won the election by six percentage points, securing a 53% to 47% win in the primary, and recording a landslide 91% victory in the general election.