CASE STUDY

VoteSpotter: Tenfold Audience Growth for Policy Engagement App Two Years Running

A2P supported the project team that developed VoteSpotter, a public policy mobile app that connects the user to their elected representatives to engage on issues important to the voter. In 2015 A²P used targeted social advertising to increase users tenfold, growing from a few thousand users in one state to a powerful activist base in ten swing states. In 2016 VoteSpotter continued to expand with A2P, generating millions of voter interactions across all 50 States whilst delivering Click-Through-Rates x4-x8 higher and Cost-Per-Engagement 75% lower than industry averages.

 

WHAT WE DO

Built upon a $10m R&D technology investment, Awareness Analytics Partners, LLC (A2P) are experts in understanding and utilizing influence, enhancing online messaging and delivering groundbreaking social media advertising results. We map the networks of your most engaged audience members and then micro-target your ads to the people most likely to take your desired action. We support your existing marketing communications and ‘Multiply Your Influence’ by ensuring you don’t waste money advertising to undifferentiated masses.

Digital Strategy

The A²P team includes global tech leaders who better understand social information and utilize influence to shape groundbreaking marketing and political campaigns that achieve results.

With experience gained from dozens of deployments, including national and Statewide political campaigns and international marketing uses, our experts are uniquely positioned to support the development of your digital strategy.

  • Our market testing protocol uses “micro-buys” to identify the correct target audience.
  • Our Angler™ database of 115 million social profiles allows us to expand that modeled target audience by identifying their engaged networks and people who closely resemble their attitudes and attributes.
  • Our human-assisted MatchEngine allows us to match those social IDs to consumer and other DBs at one-tenth the cost of traditional matching.

Nano-Targeted Outreach

The most successful corporations and political campaigns are those that best assimilate, analyze, and rapidly use increasing volumes of online information from their constituents and audiences.

We build influential audiences designed to capitalize on peer-to-peer relationships. Using our proprietary Angler™ database we identify brand influencer by answering questions like:

  • Who are your supporters?
  • Who can they influence?
  • What (issues) do they care about?
  • Where do they reside?
  • Who has donated/purchased?
  • How many other potential supporters or customers can they influence?

Online Ad Campaign Management

Clients using A²P optimized advertising achieve 4%-8% CTR (click-through-rate) for online engagement campaigns, compared to industry averages of 1%. A²P provide full service management of your online advertising campaigns, from audience identification and building influencer networks, developing creative content, ad buying and engagement reporting across all digital platforms.

MEET THE TEAM

We are an experienced team of expert technologists, accomplished political campaign strategists, and marketing communication professionals.

ANDY BOOKLESS

Andy Bookless has worked with private sector businesses and political campaigns across two continents, in both operational and communications roles. As Director of Programs at a U.K. charter school network, Andy led a program delivering 107% growth in 12 months, adding $60M USD in operating income. Previously, Andy was a senior executive at Harvey Nash plc, a publicly traded $750M professional services group. Andy has managed numerous political campaigns, including the 2005 re-election campaign for Theresa May MP and the 2008 re-election of Congressman Peter Roskam (IL-6).

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MATTHEW ELLIOTT

Matthew Elliott is one of the UK’s foremost political campaigners, having recently served as the CEO of Vote Leave, the official Brexit campaign in the recent EU referendum. Previously, he led the ‘No’ campaign against the Alternative Vote in the 2011 referendum, and founded groups as diverse as the TaxPayers’ Alliance, civil liberties campaign Big Brother Watch and Business for Britain, which formed the basis for the Vote Leave campaign.

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SEAN NOBLE

Sean Noble is the founding partner of DC London, an award winning consulting firm that provides political, public relations, and public affairs consulting services to a variety of high-profile clients and campaigns. He is well-known for his lengthy run with Congressman John Shadegg, ten years of which were spent as Chief of Staff to the Arizona Republican, along the way Noble also became the go-to campaign advisor for conservatives and conservative issues. He has managed campaigns for Congress, U.S. Senate, Governor, State Legislature, and ballot initiatives.

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DR. SAMANTHA RAVICH

Dr. Samantha Ravich was the Republican Co-Chair of the Congressionally-mandated National Commission for Review of Research and Development Programs in the Intelligence Community. Ravich was Deputy National Security Advisor to Vice President Cheney and served in the White House for 5½ years during the 2001-2008 time period. From 2009-2011, Ravich was Senior Vice President at IPS, a software, communication, and global analysis firm based in McLean, VA. Previously, Ravich received her Ph.D. in Policy Analysis from the RAND Graduate School and her MCP from the University of Pennsylvania as well as her BSE in Finance from the Wharton School.

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JOSEPH WEAVER

Joseph Weaver has spent nearly a decade overseeing, designing and implementing technical strategy for some of the most innovative political and policy organizations in the country. Mr. Weaver has a unique understanding of the technological successes behind political use of social networks. He has utilized this knowledge to act in a product development role for DC London and its efforts in the 2012 presidential election. His work has also been utilized by several state-level issue committees and congressional campaigns, including several in California and Colorado.

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