CASE STUDY

VoteSpotter: Tenfold Audience Growth for Policy Engagement App Two Years Running

A² supported the project team that developed VoteSpotter, a public policy mobile app that connects the user to their elected representatives to engage on issues important to the voter. In 2015 A² used targeted social advertising to increase users tenfold, growing from a few thousand users in one state to a powerful activist base in ten swing states. In 2016 VoteSpotter continued to expand with A², generating millions of voter interactions across all 50 States whilst delivering Click-Through-Rates x4-x8 higher and Cost-Per-Engagement 75% lower than industry averages.

 

WHAT WE DO

A² is a marketing technology firm that utilizes advanced analytics to find your most engaged audience and deliver industry-beating digital advertising campaigns.

Since its founding five years ago, A² has grown from a single client assignment in year one to 200+ engagements by 2020.

We have honed our offerings into three core areas (1) digital strategy, (2) data analytics, and (3) advanced digital advertising. We deliver these services across three main constituencies: policy campaigns, political campaigns, and corporate marketing/brand lift campaigns.

Digital Strategy

The A² team includes global tech leaders who deeply understand the value of digital analytics to drive advanced social engagement, shaping groundbreaking marketing and political campaigns that achieve results.

With experience gained from dozens of deployments, including national and statewide political campaigns and international marketing uses, our experts are uniquely positioned to support the development of your digital strategy.

  • Our market testing protocol uses “micro-buys” to identify the correct target audience.
  • Our approach allows A² to expand target advertising audiences by modeling off engaged networks and people who closely resemble desired attitudes and attributes.

Data Analytics

The most successful corporations and political campaigns are those that best assimilate, analyze, and rapidly make use of digital insights to best engage their constituents and audiences.

We use our advanced analytics techniques to build influential advertising audiences that engage and motivate the people in your audience who most identify with your brand.

Our analytic insights seek to answer questions such as:

  • Who are your most engaged supporters?
  • What (issues) do they care about?
  • Where do they reside?
  • How can they be incentivized to deepen their engagement with your brand?

Advanced Digital Advertising

Clients using A² advanced digital advertising techniques should achieve 4%-8% CTR (click-through-rate) for engagement campaigns, compared to industry averages of <1%.

A² provides full service management of your digital advertising campaigns, from message testing and audience identification, building advanced audiences, developing creative content, ad placement, and engagement reporting across all digital platforms.

MEET THE TEAM

We are an experienced team of expert technologists, accomplished political campaign strategists, and marketing communication professionals.

ANDY BOOKLESS

Andy Bookless has worked with private sector businesses and political campaigns across two continents, in both operational and communications roles. As Director of Programs at a U.K. charter school network, Andy led a program delivering 107% growth in 12 months, adding $60M USD in operating income. Previously, Andy was a senior executive at Harvey Nash plc, a publicly traded $750M professional services group. Andy has managed numerous political campaigns, including the 2005 re-election campaign for Theresa May MP and the 2008 re-election of Congressman Peter Roskam (IL-6).

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SEAN NOBLE

Sean Noble is the founding partner of DC London, an award winning consulting firm that provides political, public relations, and public affairs consulting services to a variety of high-profile clients and campaigns. He is well-known for his lengthy run with Congressman John Shadegg, ten years of which were spent as Chief of Staff to the Arizona Republican, along the way Noble also became the go-to campaign advisor for conservatives and conservative issues. He has managed campaigns for Congress, U.S. Senate, Governor, State Legislature, and ballot initiatives.

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SAMANTHA RAVICH

Samantha Ravich is a defense and intelligence policy and tech entrepreneur. In addition to her work with A², she is an advisor on cyber and geo-political threats and trends to numerous technology, manufacturing, and services companies as well as the Chair of the Center on Cyber and Technology Innovation. She is a Commissioner on the Congressional Cyber Solarium Commission and was the Republican Co-Chair of the Congressionally-mandated National Commission for Review of Research and Development Programs in the United States IC. She is the former Deputy National Security Advisor for Vice President Cheney.

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