CASE STUDY
VoteSpotter: Tenfold Audience Growth for Policy Engagement App Two Years Running
A² supported the project team that developed VoteSpotter, a public policy mobile app that connects the user to their elected representatives to engage on issues important to the voter. In 2015 A² used targeted social advertising to increase users tenfold, growing from a few thousand users in one state to a powerful activist base in ten swing states. In 2016 VoteSpotter continued to expand with A², generating millions of voter interactions across all 50 States whilst delivering Click-Through-Rates x4-x8 higher and Cost-Per-Engagement 75% lower than industry averages.