Better Future Michigan

During the 2020 election cycle, A2P launched the Better Future Michigan Campaign to assist John James in his U.S. Senate race. The objective of the Better Future Michigan Campaign was to expose James’ main opponent, Gary Peters, as a career politician who had been receiving pensions from taxpayer dollars in the state of Michigan while also ‘double dipping’ the taxpayer with his federal income and pension. The Better Future Michigan campaign assisted James by using existing data to identify voter groups that would support key messaging and policy areas. A2P then developed and deployed targeted ads to those audiences. While James did not win the race, the support from A2P’s efforts made James the closest Republican candidate to run for U.S. Senate in Michigan since 1993. James was only 1.7 points shy of victory.

• 26 Million ads served to modeled audience of Michigan voters.
• 4.87% average click-through rate; over 5 times the Facebook average.
• 3.5 Million social media engagements from modeled target audience
• 4 Million unique video views of peer endorsements across the campaign

A2P’s messaging and advertising campaigns helped candidate John James expand his total audience by 700,000 within his two runs for the US Senate (from 1.94M votes in 2018 to 2.64M votes in 2020). Audience modeling produced by A2P now serves as a template for future campaigns in Michigan, including James’ potential 2022 Gubernatorial effort. Larger portions of the electorate are aware of James’ policy objectives, and A2P is continuing the work of identifying future voter segments to activate in support of James.