Citizens for Truth

Elevate a narrative focused on the truth around drug pricing, drug makers abuses and generate content to present to Congressional membership.

Overall our ads achieved a 6.82% CTR with nearly 1 million engagements in social media. The campaign reached over 6 million people and drove over 13 million impressions.

A2p helped elevate the narrative around the drug pricing supply chain by working with influencers who wove messages into the fabric of their programs. This was complemented with a social media campaign using Facebook, SEM and some programmatic digital ads.  Developed a custom audience of approximately 48 million people nationwide. Served ads about price increases, drug maker patent abuse and 20 other ad sets.