The Mackinac Center for Public Policy’s MyPayMySay initiative provides support and educational resources to public sector workers who would like to opt out of their unions. With the support of A2P’s integrated digital and field operations, the initiative uses targeted social media advertising, email, text messages and phone calls to inform workers of their opt-out rights following the 2018 Supreme Court Case, Janus v. AFSCME, and helps them effectively navigate the union bureaucracy, while maintaining a sense of community.

The Numbers

  • 227,000 public sector unionized workers opted out of unions
  • $2 Billion estimated union revenue loss over 10 years
  • $200 Million put back into the pockets of hard-working public sector employees EVERY year

The Impact

Using a proven methodology of continuous message testing and digital audience modeling, A2P was able to identify the union members most interested in opting out. Working closely with an integrated field team, A2P has successfully, and cost effectively, protected the constitutional rights of thousands of public sector workers through the increasingly politicized opt-out process, restoring freedom of choice for employees and accountability for unions.